Our juice

First and foremost, our juice is always raw. It is never heated, treated, or pasteurized in any way. Many cold pressed juice companies make the switch from raw to pasteurizing/HPP their juice so that they can wholesale to grocery stores and co-ops. We are not saying this makes the juice bad, but we are saying that we don't consider anything that can sit on a shelf for a month to be fresh. 

Maintaining our raw status means we can only sell direct to consumers. But thats what we love to do anyway.

Our juice is thoughtfully sourced. We work closely with several local farms to continually source 60-90 percent (varies with seasons) of our produce locally and from farms. We believe in knowing where our food comes from and love to support other local small businesses. But besides that, we know local produce is just BETTER. It tastes better, it’s fresher, and it’s better for us. We know the difference between a carrot commercially farmed 2000 miles away and an organic carrot growing 10 miles away that was in the ground until a minute ago. Many of our local farms are certified organic. Organic produce has a higher nutrient density in addition to other numerous benefits of organic farming.

Our production is responsible. ALL of our juice pulp becomes animal food, fertilizer, or is composted. ALL. Because it is food, and we don't waste food. Really, ask anyone who's peeked inside my fridge. We offer glass growlers and use paper straws and compostable plastic cups at the market.

Last but certainly not least, our juice is cold pressed. Cold pressing is the only natural way to extend the life of fresh juice. Because juice is extracted using pressure only (1800 lbs of it!) no heat is generated. The result is juice that will not break down nutrient wise for up to as 5 days. We juice on a Goodnature X-1.....and it is a beast.